ICONIC CROWN
Power, legitimacy, victory, triumph, honor and glory,
everything a crown has to stand for.
A crown wom by a monarch symbolizes power, legitimacy, victory, triumph, honor, and glory.
Crown wom by a Goose in our BI represents everything that a crown has to stand for.
Like a crown in ancient times, goose down comforters were exclusive privilege for nobility and royalty.
We will let world know the reason why goose down comforters have been used for centuries by the privileged.
Our Iconic crown represents our strong commitment to do that.






OUR MISSION
Our mission is to vitalize daily lives of all generation with quality sleep.
We endeavor to provide quality sleep to our customers
and greater happiness through rejuvenation.
With pride and care, we present the value of deep sleep.
OUR CORE VALUES

OUR AMBITION
Our ambition is to change the world with our bedding comforts.
Luxury
To bring
a new level of luxury
to our modern bedroom
Leader
To be
a proud leader of our industy
and guarantee quality to all markets
Partnership
To be committed
and sustain long-term partnerships
with our affiliated companies
and global partners.
